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Adobe Target Classroom In A Book

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Author by : Brian Hawkins
Languange Used : en
Release Date : 2014-07-18
Publisher by : Adobe Press

ISBN : 9780133570458

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts....

Adobe Target Classroom In A Book

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Author by : Brian Hawkins
Languange Used : en
Release Date : 2015
Publisher by :

ISBN : OCLC:1066608731

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Adobe Target Classroom In A Book

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Author by : Brian Hawkins
Languange Used : en
Release Date : 2014-07-13
Publisher by : Pearson Education

ISBN : 9780321962874

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimisation, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them....

Adobe Target

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Author by : Brian Hawkins (Consultant)
Languange Used : en
Release Date : 2015
Publisher by :

ISBN : 0321962877

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Adobe Dimension Classroom In A Book 2020 Release

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Author by : Keith Gilbert
Languange Used : en
Release Date : 2019-12-06
Publisher by : Adobe Press

ISBN : 9780136583912

Adobe Dimension empowers graphic designers to create high-quality photorealistic imagery using 2D and 3D assets -- and if you have an Adobe Creative Cloud subscription, it's already included. Adobe Dimension Classroom in a Book (2020 release) offers complete hands-on training in 14 lessons that help you master it quickly and easily. Straight from Adobe Press, this is the latest in our best-selling series of official Adobe software training guides -- packed with self-paced lessons and downloadable files designed by Adobe training experts. Each chapter contains a project that builds on your growing knowledge of the program, and end-of-chapter review questions reinforce each lesson. Long-time Adobe design consultant and educator Keith Gilbert covers all you need to know about building scenes, applying and editing surface materials, customizing lighting, rendering, and much more -- even if you've never worked with 3D tools before! The online companion files include all the necessary assets for students to complete the projects featured in each chapter as well as eBook updates when Adobe releases new features for Creative Cloud customers. And all buyers of the book get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and interactive multiple-choice quizzes....

Adobe Dimension Cc Classroom In A Book 2018 Release

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Author by : Keith Gilbert
Languange Used : en
Release Date : 2018-12-26
Publisher by : Adobe Press

ISBN : 9780134863764

The exciting new Adobe Dimension CC empowers graphic designers to create high-quality photorealistic imagery using 2D and 3D assets -- and if you have an Adobe Creative Cloud subscription, it’s already included. Now, Adobe Dimension CC Classroom in a Book offers complete hands-on training to help you master it quickly and easily. Straight from Adobe Press, this is the latest in our best-selling series of official Adobe software training guides -- packed with self-paced lessons and downloadable files designed by Adobe training experts. Each chapter contains a project that builds on your growing knowledge of the program, and end-of-chapter review questions reinforce each lesson. Long-time Adobe design consultant and educator Keith Gilbert covers all you need to know about building scenes, applying and editing surface materials, customizing lighting, rendering, and much more -- even if you’ve never worked with 3D tools before!...

Adobe Dimension Classroom In A Book

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Author by :
Languange Used : en
Release Date : 2021
Publisher by :

ISBN : 0136870074

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Adobe Dreamweaver Classroom In A Book 2020 Release

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Author by : James J. Maivald
Languange Used : en
Release Date : 2020-02-06
Publisher by : Adobe Press

ISBN : 9780136412311

Adobe Dreamweaver CC Classroom in a Book (2020 release) is the best-selling guide to Adobe’s powerful web design application, fully updated. The 12 project-based lessons in this book show students step-by-step everything they need to know in order to create a professional website without having to write code by hand. Because it’s often useful to understand the code underlying a web site, the book starts with primers on HTML and CSS (the building blocks of website code) and shows students how to plan a web site. They then learn to design individual web pages, adding styled text, images, and interactive elements to make their designs attractive and engaging. Along the way, the book provides guidance and best practices for working with code, and in the end shows how to publish a finished site to the Web. The online companion files include all the necessary assets for students to complete the projects featured in each chapter as well as eBook updates when Adobe releases new features for Creative Cloud customers. And all buyers of the book get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and interactive multiple-choice quizzes....

Adobe Dreamweaver Classroom In A Book 2021 Release

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Author by : James J. Maivald
Languange Used : en
Release Date : 2021-01-05
Publisher by : Pearson

ISBN : 9780136875222

The fastest, easiest, most comprehensive way to learn Adobe Dreamweaver Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Dreamweaver Classroom in a Book (2021 release) contains lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book's “Getting Started” section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Dreamweaver (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Dreamweaver software....

Adobe Analytics With Sitecatalyst Classroom In A Book

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Author by : Vidya Subramanian
Languange Used : en
Release Date : 2013-06-14
Publisher by : Adobe Press

ISBN : 9780133416183

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts....