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Media Promotion Marketing For Broadcasting Cable The Internet

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Author by : Susan Tyler Eastman
Languange Used : en
Release Date : 2012-11-12
Publisher by : Taylor & Francis

ISBN : 9781136024818

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion....

Telecommunications Management

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Author by : Barry L. Sherman
Languange Used : en
Release Date : 1995
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages

ISBN : 0070566984

A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues....

Broadcasting Cable The Internet And Beyond

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Author by : Joseph R. Dominick
Languange Used : en
Release Date : 2004
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages

ISBN : UOM:39015059121890

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Broadcasting Cable And Beyond

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Author by : Joseph R. Dominick
Languange Used : en
Release Date : 1996
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages

ISBN : PSU:000025669664

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course....

Broadcast Cable Programming

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Author by : Susan Tyler Eastman
Languange Used : en
Release Date : 1993
Publisher by :

ISBN : UCSC:32106013933236

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts....

Broadcasting Cable Sourcebook

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Author by :
Languange Used : en
Release Date : 1975
Publisher by :

ISBN : UOM:35128001167285

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The Encyclopedia Of Television Cable And Video

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Author by : R.M. Reed
Languange Used : en
Release Date : 2012-12-06
Publisher by : Springer Science & Business Media

ISBN : 9781468465211

This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming....

Broadcasting Cable

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Author by :
Languange Used : en
Release Date : 2009-03
Publisher by :

ISBN : PSU:000059756712

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Radio Television Cable Management

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Author by : James Anthony Brown
Languange Used : en
Release Date : 1998
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages

ISBN : UOM:39015056239117

This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition....

Broadcasting Cable The Internet And Beyond

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Author by : Joseph Dominick
Languange Used : en
Release Date : 2011
Publisher by :

ISBN : 0077433742

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable....