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Author by : Robert B. Tucker
Languange Used : en
Release Date : 2002
Publisher by : ReadHowYouWant.com
ISBN : 9781442963610
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Author by : Robert B. Tucker
Languange Used : en
Release Date : 2009-02-18
Publisher by : ReadHowYouWant.com
ISBN : 9781442963962
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Driving Growth Through Innovation
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Author by : Robert B. Tucker
Languange Used : en
Release Date : 2002
Publisher by : Berrett-Koehler Publishers
ISBN : 1576751872
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them....
Driving Growth Through Innovation Volume 1 Of 2 Easyread Super Large 24pt Edition
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Author by :
Languange Used : en
Release Date :
Publisher by : ReadHowYouWant.com
ISBN : 9781442963665
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Driving Growth Through Innovation
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Author by : Robert B. Tucker
Languange Used : en
Release Date : 2008
Publisher by :
ISBN : 8186852999
You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate 15 to 20 percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning 80 percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer....
Summary Driving Growth Through Innovation
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Author by : BusinessNews Publishing,
Languange Used : en
Release Date : 2013-02-15
Publisher by : Primento
ISBN : 9782806239822
The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures". This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Driving Growth Through Innovation" to discover why innovation is the only key to growing your organisation and how you can implement it....
Driving Growth Through Innovation 2nd Edition
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Author by : Robert Tucker
Languange Used : en
Release Date : 2008
Publisher by :
ISBN : OCLC:1103554240
For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to: Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change "Mine" the future and seize new opportunities to deliver superior solutions to customers Establish an "idea management" system so good ideas don't get lost-or show up in the hands of your competitors Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer....
The Game Changer
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Author by : Alan G. Lafley
Languange Used : en
Release Date : 2008
Publisher by : Random House Digital, Inc.
ISBN : 9780307381736
Lafley, the CEO of Procter & Gamble, and Charan, the bestselling author of "Know-How," show how to change the game of business by making innovation the centerpiece, driving everything from strategy and budgeting to employee selection, promotion, and reward....
Fearless Innovation
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Author by : Alex Goryachev
Languange Used : en
Release Date : 2020-01-29
Publisher by : John Wiley & Sons
ISBN : 9781119579526
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation....