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Entertainment Education

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Author by : Arvind Singhal
Languange Used : en
Release Date : 2012-12-06
Publisher by : Routledge

ISBN : 9781135669430

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change....

Entertainment Education And Social Change

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Author by : Arvind Singhal
Languange Used : en
Release Date : 2003-12-08
Publisher by : Routledge

ISBN : 9781135624569

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists....

Entertainment Education

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Author by : Arvind Singhal
Languange Used : en
Release Date : 2012-12-06
Publisher by : Routledge

ISBN : 9781135669423

Entertainment Education Behind The Scenes

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Author by : Lauren B. Frank
Languange Used : en
Release Date : 2021
Publisher by : Springer Nature

ISBN : 9783030636142

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media....

Entertainment Education For Health Behaviour Change

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Author by : Chima E. Onuekwe
Languange Used : en
Release Date : 2015-12-21
Publisher by : FriesenPress

ISBN : 9781460264249

Entertainment-education methods have been used for centuries to impart knowledge, traditions, and moral guidance. Today, researchers are discovering the power of entertainment-education strategies to affect the outcomes of socio-political and economic development programmes including health and education. Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world. Peer Reviewers Professor Lucia Dura of the University of Texas at El Paso, USA; John Riber of Media Development International, Tanzania; Dr. Akashorun Lekkan, Lagos State University, Ojo, Nigeria; Dr. Julita C. Maradzika, Health Promotion specialist, University of Zimbabwe; Dr. Chinyere Okam, Theatre for Development specialist; and Dr. Okidu Onjefu, Development Communication specialist, Caleb University, Lagos, Nigeria....

Sweeter Than Honey

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Author by : William Brown
Languange Used : en
Release Date : 2020-12-30
Publisher by :

ISBN : 0986049557

During the past five decades, entertainment media have been the most powerful educators and promoters of social change in nearly every society throughout the world. William Brown has studied the influence of mass media on the values, beliefs, and behaviors of media consumers in more than 40 countries during the past 35 years. In this book, you will learn the most powerful media and arts strategy of the 21st century known as the entertainment-education communication strategy. If you are an advanced undergraduate or honors student or a graduate student working on a graduate degree in communication, media studies, theatre, journalism, cinema-television, scriptwriting, or a closely related area of study or degree program in the humanities or social sciences, this book is written for you....

The Development Of An Academically Based Entertainment Education Abee Model

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Author by : Michelle Louise Simms
Languange Used : en
Release Date : 2011
Publisher by :

ISBN : OCLC:815148788

Educators and scholars continue to lament United States citizens' geographic illiteracy and are calling on Congress to address the crisis. However, despite recent public attention, a lack of national commitment to teaching geography in all public school grade levels persists. Therefore, non-formal educational avenues need to be pursued to address this crisis. One such avenue may be Entertainment-Education (E-E). E-E interventions have been used outside of the U.S. to impact social problems and detrimental behaviors by presenting positive role models in entertainment products designed to stimulate changes in viewers' behavior. For example, soap operas promote condoms use as a HIV prevention strategy (Tanzania), model culturally-sensitive actions to stop domestic violence (South Africa), and promote infant oral-rehydration therapy (Egypt). This study posits academic learning can be facilitated in a similar fashion as behavior change through an E-E methodology. Beginning with an examination of the E-E field by indexing E-E literature found in scholarly publication databases, this study demonstrates the 30-year health message focus of the field and presents a catalogue of E-E interventions cross-referenced by name and target country. The combination of these two products illuminates how U.S. audiences and non-behaviorally based outcomes have not been targeted, leaving academic subject learning as an area into which E-E can expand. The expansion of E-E methodology into geography education (or any other subject) requires understanding of how academic concepts interact with the structure of fictional narratives. Using a grounded theory approach, this study analyzes the U.S. television series NUMB3RS, which uses math to drive the story (as opposed to simply serving as context), to develop an Academically-Based Entertainment-Education (ABEE) model. ABEE is then applied to Google Earth, exploring how to leverage non-linear and visually dependent narratives as well as develop user-driven learning experiences. The implications of research presented here and through future refinement of the ABEE model may potentially (1) develop educative entertainment products supporting formal education and (2) bring geographic knowledge into the realm of popular culture through mass media, thereby impacting geographic literacy at a societal level in the U.S....

Edutainment

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Author by : Bryan D. Svencer
Languange Used : en
Release Date : 2012-11-01
Publisher by : Createspace Independent Pub

ISBN : 1479244678

EDUtainment [ed·u·tain·ment] (n): 1 the byproduct of simultaneously educating and entertaining a student 2 an entertaining incentive that occurs in an educational setting 3 a philosophy and/or way of thinking that merges entertainment and education EDUtainment, by teacher, Bryan D. Svencer, may be the answer for teachers looking to breathe new life into their classrooms. EDUtainment is a fun and cutting-edge teaching philosophy that showcases seventeen dynamic teaching strategies and tempting incentives paired with engaging memoirs and practical suggestions. With chapter titles like "Funkadelic Athletic Swag," "DiscoSnack," and "Karaoke Choreography," any reader is sure to be left EDUtained! It's a fresh, modern perspective on teaching in today's classroom....

Communication For Behavior Change

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Author by : Esta de Fossard
Languange Used : en
Release Date : 2016-06-14
Publisher by : SAGE Publications Pvt. Limited

ISBN : 9351507599

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content. • How educational programs can be designed for developing countries in a sustainable way....

Entertainment Education And The Hard Sell

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Author by : Joseph Turow
Languange Used : en
Release Date : 1981
Publisher by : Greenwood

ISBN : UOM:39015002230327

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