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The Tipping Point

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Author by : Malcolm Gladwell
Languange Used : en
Release Date : 2006-11-01
Publisher by : Little, Brown

ISBN : 9780759574731

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis...

Cirque Du Freak A Living Nightmare

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Author by : Darren Shan
Languange Used : en
Release Date : 2008-08-01
Publisher by : Little, Brown Books for Young Readers

ISBN : 9780316041843

From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story....

Summary Of The Tipping Point

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Author by : Alexander Cooper
Languange Used : en
Release Date : 2021-11-03
Publisher by : BookSummaryGr

ISBN : 9791220880404

Summary of The Tipping Point - How Little Things Can Make a Big Difference - A Comprehensive Summary PART 1: ‘TIPPING’ AN IDEA The first chapter of the book starts by explaining the author’s idea about how many companies function today. As we may or may not know, many companies are trying to sell as many of their products as possible. That is why they are trying to “tip” those products. Those companies want to spread “the word” about their products. And the want to spread it to as many people as possible, but this is not an easy task. The reason for that is that for something to “tip” there needs to be the right conditions for that to happen. If the conditions are not favorable, tipping will never occur. Here the author compares tipping a message to the spreading of a virus. It is actually more or less the same. A virus will never be able to spread out of a controlled environment unless there is an opportunity for it. From all this Gladwell comes up with three of his “laws.” These laws describe the conditions necessary for “tipping” to occur, and without them, “a virus will always stay inside.” These laws are: The Law of the Few The Stickiness Factor The Power of Context Without these three laws, information will never be able to spread out to the intended group of people. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book....

Summary The Tipping Point

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Author by : BusinessNews Publishing,
Languange Used : en
Release Date : 2017-01-30
Publisher by : Primento

ISBN : 9782511002582

The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”. This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas. Added-value of this summary: • Save time • Understand how information and ideas are effectively disseminated in modern society • Expand your knowledge of business and politics To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics....

The Tipping Point By Malcolm Gladwell Summary Analysis

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Author by : Elite Summaries
Languange Used : en
Release Date :
Publisher by : Elite Summaries

ISBN :

Author Malcolm Gladwell explores the idea of ideas and how they catch fire in his novel, The Tipping Point. He contests that thoughts and ideas spread in much the same way illness spreads, usually to much better effect: a little exposure goes a long way. He presents the spread of ideas as a sort of epidemic, and perhaps his novel is proof of that. Since its release in 2002, The Tipping Point has become a national bestseller. This edition includes a new afterword by the author. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; text-align: justify; font: 11.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} How do ideas go from horribly unpopular to the latest trend so quickly? Malcolm Gladwell dives into the subjects of fashion, children's shows and even cigarettes in a search for the answer. It's a book that will stop and make you think about how these ideas apply within the context of daily life, marketing, and a whole host of other subjects. Gladwell leads us on a sociological expedition into the mentality and behavior that drives societal trends. Sociology students and readers just looking for a good book-and basically anyone in between- will find The Tipping Point highly enjoyable. It is peppered with anecdotes that carry along the scientific ideas quite nicely, making for a quick and interesting read. Gladwell's insight in The Tipping Point has been used in marketing and advertising strategies by many companies, but it's written in just such a way that keeps the content from even approaching dryness. If you enjoy science but hate the feeling of chewing through a research paper, The Tipping Point is absolutely the book for you....

The Tipping Point Summary

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Author by : Ez- Summary
Languange Used : en
Release Date : 2017-03-08
Publisher by : Createspace Independent Publishing Platform

ISBN : 1544269420

The Tipping Point: A Complete Summary! The Tipping Point, also known by its full name, The Tipping Point: How Little Things Can Make a Big Difference, is another excellent work by Malcolm Gladwell. He is already known for his five non-fiction novels, and is also a regular contributor to the New York Times. One of the most significant things about Gladwell is that he is a man of detail; this is visible through all of his work. The author is also famous for collecting stories and compiling them into one whole, searching for the moments where the stories will intersect so that he can explain how so many things are connected. In this book Gladwell compares the idea of a virus with what he actually intends to talk about, information, and how both of these reach a point where they "tip." I am certain that after reading this book many readers will have far better insight into how information "roams" throughout the world. After reading this book, we will surely have more knowledge about what one piece of information can do to society when it is released in just the right way, which is exactly what the author intended for us to learn. The Tipping Point is not just a book filled with anecdotes, mixed together with knowledge from sociology, psychology and journalism. It is, in addition, like many of Gladwell's other books, an inspiration. An inspiration for learning and trying something new and, in this case, try something that we may have thought was not really that important. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Tipping Point....

Summary Of The Tipping Point

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Author by : Elite Summaries
Languange Used : en
Release Date : 2016-06-18
Publisher by :

ISBN : 1534756353

The Tipping Point: by Malcolm Gladwell | Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? How Little Things Can Make a Big Difference is a debut book by Malcolm Gladwell that defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The Book seeks to go into detail and describe the "mysterious" sociological changes that mark everyday activities. Gladwell states that "Ideas and products and messages and behaviors spread like viruses do". The Law of the FewMalcolm Gladwell also states that "The success of any social epidemic is heavily dependent upon the involvement of an individual with a particular and rare group of social gifts". For Malcolm Gladwell, economists label this the "80/20 Principle, which could be the idea that in every situation roughly 80 percent of the 'work' are going to be done by 20 percent with the participants". These people are described in the following ways: Connectors will be the population in a very community who know large numbers of men and women and who are in the habit of making introductions. They usually know people across numerous social, cultural, professional, and economic circles, and create a habit of introducing those who work or are in different circles. Salespersons are "persuaders" those with charismatic and powerful negotiation skills. They tend on an indefinable trait that goes beyond the things they say, making others desire to agree with them. The Stickiness FactorA specific content of a message that renders its impact unforgettable. Popular children's television programs including Sesame Street and Blue's Clues pioneered the properties in the stickiness factor, thus enhancing effective retention of educational content and also entertainment value. The Power of ContextHuman behavior is to understand and strongly depend on its environment. As Malcolm Gladwell says, "Epidemics are responsive to the conditions and circumstances with the times and places by which they occur". For example, "zero tolerance" efforts to combat minor crimes including fare-beating and vandalism plus the New York subway generated a decline in many violent crimes city-wide. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis “/li> Take action today and grab this best selling book for a limited time discount of only $6.99! Written by Elite Summaries Please note: This is a detailed summary and analysis of the book and not the original book. keyword: The Tipping Point, The Tipping Point book, The Tipping Point ebook, The Tipping Point kindle, The Tipping Point paperback, Malcolm Gladwell...

Summary Of Malcolm Gladwell S The Tipping Point

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Author by : Milkyway Media
Languange Used : en
Release Date : 2024-01-30
Publisher by : Milkyway Media

ISBN :

Get the Summary of Malcolm Gladwell's The Tipping Point in 20 minutes. Please note: This is a summary & not the original book. Malcolm Gladwell's "The Tipping Point" examines the factors that cause social behaviors to become widespread epidemics. He introduces three agents of change: the Law of the Few, the Stickiness Factor, and the Power of Context. The Law of the Few suggests that a small number of influential individuals, such as Connectors, Mavens, and Salesmen, can significantly impact the spread of trends or behaviors. The Stickiness Factor indicates that minor changes in the presentation of information can make a message more memorable and impactful......

Summary Of The Tipping Point By Malcolm Gladwell

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Author by : Best Book Briefings
Languange Used : en
Release Date : 2022-01-30
Publisher by :

ISBN : 1737688719

Most of us believe that for a big change to happen, time and effort must be exerted, and a large sum of money must be spent. But Malcolm Gladwell begs to differ in his book-- The Tipping Point.This book is about a summary of that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics....

Summary To Quickly Read The Tipping Point By Malcolm Gladwell

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Author by : Zane Rozzi
Languange Used : en
Release Date : 2019-08-23
Publisher by : Independently Published

ISBN : 1688130101

This summary is a separate companion to The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Behaviours, trends, and the desire to buy a product are all ideas that must spread throughout the population. The most successful ideas spread like a virus through the population, with one person spreading the idea to many others, who then go on to spread the idea even further. Some ideas spread, others don't. To make an idea spread, it must cross the tipping point. Once an idea has crossed the tipping point, it spreads far and wide at an incredibly rapid pace. Learn how to push your idea past the tipping point. Summary Table of Contents: Ideas, Behaviours, Trends, and Products Spread like Epidemics To Spread, an Idea Must Cross the Tipping Point The Pareto Principle (80/20 Rule) Describes How Ideas Spread Some People Are More Persuasive than Others when Spreading Ideas Celebrities Are Connectors Mavens Are Responsible for Passing Information along to Others Spreading an Idea Across Boundaries Is Crucial Groups of 150 People The Best People to Help You Spread Your New Idea The Power of Your Environment If an Idea Doesn't Stick, It Doesn't Spread Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book....