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The Esports Market And Esports Sponsoring

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Author by : Julian Heinz Anton Ströh
Languange Used : en
Release Date : 2017
Publisher by : Tectum Verlag

ISBN : 382883891X

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors. This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wustenrot....

Level Up

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Author by : Jordan Laidler
Languange Used : en
Release Date : 2023-06-05
Publisher by : Independently Published

ISBN : 9798397243896

Level Up: Mastering the Art of Sponsorship in Esports is the ultimate guide for esports enthusiasts and professionals who are eager to unlock the full potential of sponsorships in the world of competitive gaming. Authored by industry insiders and packed with practical advice, this comprehensive handbook provides step-by-step strategies, real-world examples, and invaluable insights to help readers navigate the intricacies of securing and maximizing sponsorships. From understanding the dynamic landscape of esports to cultivating a powerful personal brand, crafting compelling marketing pitches, and nurturing strong sponsor relationships, each chapter of Level Up equips readers with the knowledge and tools they need to succeed. With a focus on actionable techniques and best practices, this book covers a wide range of topics, including the benefits of sponsorships, what sponsors look for in players and teams, effective marketing pitch creation, and maximizing sponsorship benefits. Level Up emphasizes the importance of professionalism, authenticity, and continuous growth in the esports industry. Readers will learn how to leverage their skills, content creation abilities, and social media presence to attract sponsors and engage with their target audience effectively. The book also offers guidance on delivering on commitments, reporting and analytics, sponsor recognition, and the importance of proactive communication. Furthermore, Level Up empowers readers to adapt to industry changes and stay ahead of the competition. It explores the significance of evaluating sponsorship impact, embracing emerging trends, and fostering innovation in sponsorship activations. By providing insights into industry dynamics, the book equips readers with the tools needed to remain agile and navigate the ever-evolving world of esports. Whether you're a professional esports player, a team manager, or a content creator, Level Up: Mastering the Art of Sponsorship in Esports is your comprehensive resource for achieving sponsorship success. With its practical strategies, expert advice, and real-world examples, this book will guide you on a journey towards securing valuable sponsorships, maximizing their benefits, and reaching new heights in your esports career or team. Level Up: Mastering the Art of Sponsorship in Esports is a must-read for anyone looking to level up their esports journey and unlock the doors to sponsorship opportunities. Get ready to elevate your game, amplify your reach, and master the art of sponsorship in the exciting world of esports....

Esports The Complete Guide 17 18

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Author by : Naeem Shabir
Languange Used : en
Release Date : 2017-12-11
Publisher by :

ISBN : 197351785X

This book provides a comprehensive guide on the complex, vast and exciting world of esports, or competitive gaming. According to NewZoo, the gaming industry is expected to generate $108.9 billion by the end of 2017, just on games revenue alone. Therefore it is only natural that we see a competitive element arise from the flames of the global phenomenon.Although esports has technically been about for over 20 years, it is only in the last 5 that the industry has began to make real waves. Esports is expected to reach a global revenue of over $700 million this year. By 2020, the global revenue is projected to exceed $1.5 billion, particularly as brand investment increases significantly.The demographics of the esports audience and participants is something that brands simply cannot ignore. Even traditional sports organisations have got into the space, recognising it's potential. The Philadelphia 76ers and large football clubs, such as Manchester City & PSG, for example, have invested into teams and players. Brands can also invest in events.Additionally, the variety of key revenue sources that could be tapped into is also huge attraction for investors. Revenue can primarily be generated through sponsorship, advertising, media rights, merchandise and tickets. As esports converges various established industries as it matures, more opportunities within esports will arise. Understanding this industry is fundamental for anyone wishing to enter the space. This book considers the esports market, the industry, opportunities, challenges, and what the future of esports may look like.CONTENTS:CHAPTER 1: BACKGROUND1.1 Introduction1.2 What are Esports?1.3 History of Esports1.4 Driving FactorsCHAPTER 2: ESPORTS MARKET ECONOMICS2.1 Overview of the Market2.2 Market Size & Growth Rate2.3 Audience Profile2.4 Market Segmentation2.5 Revenue Streams2.6 Regional Analysis2.7 Direct Advertising & SponsorshipCHAPTER 3: THE ESPORTS INDUSTRY3.1 Esports Genres3.2 Esports Titles3.3 Game Publishers3.4 Esports Event Producers3.5 Esports Teams3.6 Esports Players3.7 Esports Viewers3.8 Esports Competitions3.9 Brands in Esports: Case Studies & Tips3.10 Esports Associations3.11 Esports Media Broadcasters3.12 Comparison with Traditional Sports3.13 Esports BettingCHAPTER 4: REPORTS ON ESPORTS4.1 The Nielsen Report4.2 NewZoo Report4.3 Business Insiders ReportCHAPTER 5: OPPORTUNITIES & CHALLENGES IN ESPORTS5.1 Opportunities in Esports5.2 Careers in Esports5.3 Challenges in EsportsCHAPTER 6: THE FUTURE OF ESPORTS6.1 Esports - The Next Olympic Sport?6.2 What Needs to Happen in the Esports Industry6.3 The Future of EsportsCHAPTER 7: CONCLUSIONCHAPTER 8: INTERGALACTIC GAMING...

Esports Business Management

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Author by : David Hedlund
Languange Used : en
Release Date : 2020-11-12
Publisher by : Human Kinetics Publishers

ISBN : 9781718200227

Learn about the rapidly expanding esports industry in Esports Business Management. Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports....

Handbook Of Research On Pathways And Opportunities Into The Business Of Esports

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Author by : Andrews, Sharon
Languange Used : en
Release Date : 2021-06-25
Publisher by : IGI Global

ISBN : 9781799873020

Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports. The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esport marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians....

Implications And Impacts Of Esports On Business And Society Emerging Research And Opportunities

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Author by : Finch, David J.
Languange Used : en
Release Date : 2019-10-25
Publisher by : IGI Global

ISBN : 9781799815402

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry....

E Sports

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Author by : Michael Cummins
Languange Used : en
Release Date : 2023-12-07
Publisher by :

ISBN : 1999033493

Over the last few years, e-sports has become one of the fastest rising industries in the world. No longer the sole domain of geeky gamers, e-sports competitions now boast of million-dollar prize pools and countless millions more from sponsors and backers. In e-Sports Revolution, find out more the history of video games and e-sports, and why it has become such a popular phenomenon. In addition, learn about the countless opportunities and paths you can take to be a part of exciting new wave - and how you can profit from it. Inside, you'll explore: A panoramic view of the global esports market, covering major regions and their distinct characteristics. Proven strategies and untapped avenues for monetizing esports, from sponsorships to broadcasting rights. In-depth insights into current trends shaping the future of the esports landscape. Exclusive predictions about where the industry is headed, providing a roadmap for prospective investors and enthusiasts. A comprehensive breakdown of challenges and hurdles, with actionable solutions for entrepreneurs in the space. This book gathers the best of his experience and recounts in abundance, the particular components that designing and managing an eSports venue entails. A guide for those who wish to become more familiar with eSport venues to invest in or work in one of the numerous available professions....

Esports Is Business

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Author by : Tobias M. Scholz
Languange Used : en
Release Date : 2019-02-20
Publisher by : Springer

ISBN : 9783030111991

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports....

Esports Yearbook 2013 14

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Author by : Julia Hiltscher
Languange Used : en
Release Date : 2015-10-06
Publisher by : BoD – Books on Demand

ISBN : 9783738649819

This year issue contains several articles about major eSport topics in 2013 and 2014. André Fagundes Pase and Heelary Schultz wrote about Brazil. Matt Demers wrote a detailed story about commentators. Dominik Härig and Tilo Franke chose topics about marketing and marketisation in eSports. The eSports Yearbook is a collection of articles about eSports....

Esports Funding Guide

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Author by : Martin Fritzen
Languange Used : en
Release Date : 2021-03-31
Publisher by : BoD – Books on Demand

ISBN : 9788743009801

This book is written for esports teams, organizations and sports clubs working with esports. It exists to provide a wide range of ideas and suggestions of potential revenue streams so you can develop and run profitable esports teams and organizations. You will get a collection of successful experiences and strategies from over 100 esports clubs and organizations and ideas from over 50 brands, esports and gaming industry leaders to understand why and how they execute partnerships in esports. The suggestions found in this book are all based on personal experiences working to help build esports in Denmark. All the advice provided to you has been tried and tested in esports organizations of all sizes and will hopefully help you achieve your organization's goals as well. This book includes: + Experiences from over 100 esports organizations + 23 concrete ways to generate revenue + Ideas from esports industry leaders + A case study of an active esports organization...