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The Mobile Marketing Handbook

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Author by : Kim Dushinski
Languange Used : en
Release Date : 2009
Publisher by : CyberAge Books

ISBN : UOM:39076002810096

This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising....

The Mobile Marketing Handbook Everything You Need To Know About Mobile Marketing

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Author by : Hannah Sargent
Languange Used : en
Release Date :
Publisher by :

ISBN : 1489187766

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Mobile Marketing Handbk Ever

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Author by : Hannah Sargent
Languange Used : en
Release Date : 2016-11-22
Publisher by : Emereo Publishing

ISBN : 1489137769

Learn how to overcome procrastination and enjoy guilt-free Mobile marketing growth! One of the most effective books to combat procrastination, 'The Mobile marketing Handbook' is now revised and updated. Featuring new research and a new section providing strategies to understand Mobile marketing and deal with the role Mobile marketing plays today, 'The Mobile marketing Handbook' offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free 'The Mobile marketing Handbook' growth. Hannah Sargent's book will help any busy person start Mobile marketing tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Mobile marketing goal....

The Mobile Marketing Handbook

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Author by : Kim Dushinski
Languange Used : en
Release Date : 2012
Publisher by : Information Today

ISBN : 0910965900

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher....

A Beginner S Guide To Mobile Marketing

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Author by : Karen Mishra
Languange Used : en
Release Date : 2014-12-30
Publisher by : Business Expert Press

ISBN : 9781606498415

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world....

Mobile Marketing

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Author by : Cindy Krum
Languange Used : en
Release Date : 2010-02-25
Publisher by : Pearson Education

ISBN : 9780768694796

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing...

Mobile Marketing

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Author by : Daniel Rowles
Languange Used : en
Release Date : 2013-11-03
Publisher by : Kogan Page Publishers

ISBN : 9780749469399

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits....

Mobile Marketing Handbook

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Author by : Colectivo de autores
Languange Used : es
Release Date : 2012
Publisher by :

ISBN : OCLC:823744059

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Mobile Marketing

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Author by : Rachel Pasqua
Languange Used : en
Release Date : 2012-12-19
Publisher by : John Wiley & Sons

ISBN : 9781118588291

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence....

Go Mobile

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Author by : Jeanne Hopkins
Languange Used : en
Release Date : 2012-01-11
Publisher by : John Wiley & Sons

ISBN : 9781118167786

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before....