Download The Value Mix - eBooks (PDF)

The Value Mix

DOWNLOAD
Author by : Guerric de Ternay
Languange Used : en
Release Date : 2019-01-13
Publisher by :

ISBN : 179405605X

How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth....

Value Based Marketing Strategy Hardback Edition

DOWNLOAD
Author by : Santiago Lopez
Languange Used : en
Release Date : 2014-12-17
Publisher by : Vernon Press

ISBN : 9781622730209

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included....

Introduction To Business

DOWNLOAD
Author by : Lawrence J. Gitman
Languange Used : en
Release Date : 2018
Publisher by :

ISBN : 1947172557

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond....

The Marketing Mix

DOWNLOAD
Author by : 50minutes,
Languange Used : en
Release Date : 2015-09-02
Publisher by : 50 Minutes

ISBN : 9782806266125

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level....

Value Based Marketing Strategy

DOWNLOAD
Author by : Santiago Lopez
Languange Used : en
Release Date : 2020-10-06
Publisher by : Vernon Press

ISBN : 9781648890062

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included....

From Futurecasting To Product Innovation

DOWNLOAD
Author by : Guerric de Ternay
Languange Used : en
Release Date : 2024-06-28
Publisher by : Guerric de Ternay

ISBN : 9798328384933

FINDING A PROMISING MARKET AND DESIGNING YOUR VALUE PROPOSITION The order of the questions is important. You want to pick a market that's just starting to boom. This will allow your business to ride that wave and grow with it! Then you need to design the right value proposition. This is your secret weapon that will make people choose your product over everyone else's. From Futurecasting to Product Innovation teaches you how to spot the next big thing, and then how to make something everyone wants. This book is a two-in-one deal: - Book 1. The Opportunity Lenses shows you how to look ahead and find the next big thing before others do. - Book 2. The Value Mix helps you think about what people really need and how to make something they will love. WHAT’S INSIDE THESE INNOVATION BOOKS In this book bundle, you will discover: ✓ How to identify emerging trends using foresight techniques ✓ 19 questions to uncover new market opportunities ✓ How to evaluate potential opportunities to choose the most attractive one ✓ A framework for designing value propositions that deeply resonate with your target audience ✓ How to articulate your product's unique value in a way that engages your audience, sparking their interest and desire All of this is backed by real-world examples and reflective questions to guide your strategic thinking. GET THE TOOLS TO GROW YOUR BUSINESS This book shows you how to make things that people really want, whether you're growing your business or starting something new. Get From Futurecasting to Product Innovation to anticipate the future and turn your big ideas into reality....

Life After The 30 Second Spot

DOWNLOAD
Author by : Joseph Jaffe
Languange Used : en
Release Date : 2005-06-10
Publisher by : John Wiley & Sons

ISBN : 9780471738695

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."...

Basic Marketing

DOWNLOAD
Author by : Mccarthy E. Jerome
Languange Used : en
Release Date : 1987-02-01
Publisher by : McGraw-Hill/Irwin

ISBN : 0256060487

...

Launching New Products

DOWNLOAD
Author by : John Westman
Languange Used : en
Release Date : 2015-09-25
Publisher by : Business Expert Press

ISBN : 9781606499238

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch....

Channel Strategies And Marketing Mix In A Connected World

DOWNLOAD
Author by : Saibal Ray
Languange Used : en
Release Date : 2019-12-14
Publisher by : Springer Nature

ISBN : 9783030317331

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers....

Welcome to Read Book Online