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The Xbox 360 Uncloaked

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Author by : Dean Takahashi
Languange Used : en
Release Date : 2006
Publisher by : Lulu.com

ISBN : 0977784215

"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi goes beyond the official story to reveal a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry. Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating book....

Opening The Xbox

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Author by : Dean Takahashi
Languange Used : en
Release Date : 2002
Publisher by : Prima Lifestyles

ISBN : STANFORD:36105117980495

Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?"....

Innovation And Marketing In The Video Game Industry

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Author by : David Wesley
Languange Used : en
Release Date : 2016-05-23
Publisher by : CRC Press

ISBN : 9781317116509

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers....

The Xbox 360 Pocket Guide

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Author by : Bart G. Farkas
Languange Used : en
Release Date : 2009-02-02
Publisher by : Pearson Education

ISBN : 9780321606044

Here is your essential companion to Microsoft's Xbox 360 video game console. The Xbox 360 Pocket Guide steers you through how to Set up the Xbox 360 and hook up components. Discover and learn about the most popular games. Play with friends on Xbox Live, chat with other players, and purchase Microsoft Points. Make your way around the Xbox Live Marketplace. Pick the best Xbox controllers and other accessories. Turn your Xbox 360 into a home media center. Use older Xbox games on the 360....

The Race For A New Game Machine

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Author by : David Shippy
Languange Used : en
Release Date : 2010
Publisher by : Citadel Press

ISBN : 9780806533704

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The Videogame Style Guide And Reference Manual

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Author by : Kyle Orland
Languange Used : en
Release Date : 2007
Publisher by : Lulu.com

ISBN : 9781430313052

Journalists, stop playing guessing games! Inside the answers to your most pressing questions await: Videogame, one word or two? Xbox, XBox or X-box? What defines a good game review? Fitting neatly between The AP Stylebook and Wired Style, The Videogame Style Guide and Reference Manual is the ultimate resource for game journalists and the first volume to definitively catalogue the breathtaking multibillion-dollar game industry from A to Z. Includes official International Game Journalists Association rules for grammar, spelling, usage, capitalization and abbreviations, plus proven tips and guidelines for producing polished, professional prose about the world's most exciting entertainment biz. Exploring the field from yesterday's humble origins to tomorrow's hottest trends, The Videogame Style Guide and Reference Manual contains all the tools you need to realize a distinguished career in game journalism....

Xbox 360 For Dummies

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Author by : Brian Johnson
Languange Used : en
Release Date : 2011-05-09
Publisher by : John Wiley & Sons

ISBN : 9781118084830

Microsoft's Xbox now accounts for 37 percent of the game console market, and the new Xbox 360 is due out for the 2005 holiday season, months before Sony's PlayStation 3. When gamers take the new Xbox home, however, they'll soon discover that it's more than a just a game machine-it's a full-fledged home media hub with more power than most PCs. This friendly guide shows how to maximize both gaming and non-gaming features of this amazing machine. Topics covered include hooking up Xbox 360, taking advantage of HDTV and Dolby capabilities, using built-in digital video recording and wireless functions, storing media files, playing music, and displaying photos Shows how to have even more fun by taking an Xbox online for massively multiplayer gaming, instant messaging, and more Discusses the social potential of the Xbox, which people can use to make new friends, join groups and teams, and even throw fantastic parties Includes tips for securing the Xbox from online threats...

Bastard Culture

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Author by : Mirko Tobias Schäfer
Languange Used : en
Release Date : 2011
Publisher by : Amsterdam University Press

ISBN : 9789089642561

The computer and particularly the Internet have been represented as enabling technologies, turning consumers into users and users into producers. The unfolding online cultural production by users has been framed enthusiastically as participatory culture. But while many studies of user activities and the use of the Internet tend to romanticize emerging media practices, this book steps beyond the usual framework and analyzes user participation in the context of accompanying popular and scholarly discourse, as well as the material aspects of design, and their relation to the practices of design and appropriation....

The Xbox 360 Pocket Guide

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Author by : Farkas
Languange Used : en
Release Date : 2007
Publisher by :

ISBN : 8131749355

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Skunk Works

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Author by : Leo Janos
Languange Used : en
Release Date : 2013-02-26
Publisher by : Little, Brown

ISBN : 9780316246934

This classic history of America's high-stakes quest to dominate the skies is "a gripping technothriller in which the technology is real" (New York Times Book Review). From the development of the U-2 to the Stealth fighter, Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists and engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes and high adventure, with narratives from the CIA and from Air Force pilots who flew the many classified, risky missions, this book is a riveting portrait of the most spectacular aviation triumphs of the twentieth century. "Thoroughly engrossing." --Los Angeles Times Book Review...